If you haven’t already heard that Wet Seal Plus is opening several stores across the country, then you are likely living under an unfashionable rock. I had the pleasure of interviewing the company’s VP of Marketing and Ecommerce, Christine MacGregor. This curvy powerhouse was formerly the Director of Marketing for Torrid when it opened its doors in 2001. And if you’re a curvy girl like me, then you know what it was like when that store opened. Tears and gasps of joy could be heard throughout dressing rooms across the country.
The plus size clothing industry has made leaps and bounds in recent years, with many more options available to us online. But we don’t often get the experience of shopping in a store at the mall that is marketed directly toward us. Yes, Lane Bryant and Avenue are old timers, but they their looks are more conservative and perhaps geared toward an older crowd. Wet Seal Plus offers on trend pieces at affordable prices in sizes 14-24. The fashion choices are vast and anyone can find something that will make them wanna yell, “Damn, I’m hot!”
Wet Seal and Wet Seal Plus stores will replace Arden B, which went out of business, at your local shopping mall. Many locations will carry sizes 00 to a 24 in one store. This unique approach to marketing the brand has proved to be very successful with customers. “She wants the same assortment. She doesn’t want to look different…She wants to look fashionable,” says MacGregor of the plus size consumer.
Now let’s talk fashion! If you’re a jeans girl, you will love their assortment of colors, styles and fits. I see a pair of destroyed skinny jeans my near future. Dresses and jumpsuits in funky patterns abound! And I do love a jumpsuit, honey! And if you can’t live without a cami, then Wet Seal Plus won’t disappoint you. They carry lots of lovely colors, and even an animal print! Ding, ding, ding – jackpot!
I have a few favorites, which I’ve managed to integrate seamlessly into my wardrobe. I love bold patterns and flowy fabrics, which appeal to my ethnic-boho style.
Christine MacGregor is passionate about plus fashion. Her dedication to providing the curvy customer with a great fit, at a great price and a positive in-store experience, is what will likely contribute to the success of the new brand. I’m keeping my fingers crossed, and my credit card on deck. Wet Seal Plus will be a regular stop on my visits to the mall!
Events will be happening across the country for the grand opening this Saturday, August 16th. The brand will also be doing a model search. Get more information here.